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MarJanae-Truesdale
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Vittorio, take us back to the beginning — what inspired you to create JOSHUA SANDERS after owning two successful stores in Italy?
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What are some challenges that you’re currently going through and how are you dealing with them?
October 18, 2025
© Copyright Business Weeklymag 2025. All rights reserved

What are some challenges that you’re currently going through and how are you dealing with them?

Business Weekly Magazine
By Business Weekly Magazine
October 18, 2025
10 Min Read
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Well, I must keep it simple since we will be here all day talking about this. Here is a list of what I’m dealing with:

  • People I haven’t seen or heard from in years suddenly resurfacing for selfish or shallow reasons
  • Secret gossip and backbiting behavior from those who say they support and respect me
  • Showing up for myself and the world when I am exhausted and under pressure
  • Torn between having to provide for myself by working jobs I don’t enjoy at the soul level and pursuing my passion, yet not having the results that I truly desire
  • Unlearning the years of negative programming instilled within me, healing from past traumas

I am not allowing any of these circumstances to define my path and instead I just use it as fuel to continue ascending.

Nothing is happening to me, it’s really happening for me. Understanding that these problems are universal makes me understand I am not alone. That in turn can empower you as well.

I try to connect with like-minded individuals who understand how grueling this journey can be. So, I don’t let it stop me. It only means I’m in my purpose.

  1. What current projects and endeavors are you working on?

Oh man, I have it going on right now. I’m still doing performances in the tristate area across different mediums such as spoken word, hip hop, and theater.

It’s been helping me improve my skills as a performer while giving me the opportunity to make strong connections with fans, artists, and fellow connoisseurs I thought would never be possible. It’s a grind, but it is the grind that I enjoy.

I am also working on two new books for 2026. I can’t say too much right now, but I just know that once I am ready to drop, the world will pay attention.

I love the suspense really. It’s why a lot of people cannot take their eyes off me, even if they don’t admit it. I always know.

In addition to books, I am cooking up new music and film projects too. Outside of the realm of art, I’m just ensuring that I stay healthy by maintaining my fitness, eating right, and staying away from negative energy.

I even do mentoring and book consulting – helping others publish their work and giving them game I had to spend years picking up. It’s a blessing to give back. So, yes. I’m in a sweet spot when it comes to my endeavors.

  1. Does being in the public eye make you uncomfortable sometime? Why?

Yes. I’ve always been anxious about having so much focus on me, even before becoming successful. We are all entitled to privacy, regardless of who we are. In today’s world, that isn’t valued anymore. Any little thing you’re going through that someone can use against you for clicks – they’ll go for it and not care.

It’s like, I don’t fit in anywhere but at the same time I stand out so much. It’s not really yourself you have to worry about, but others when you’re that guy. A lot of people feel like they’re entitled to your energy, time, and resources – all while not even reciprocating.

Many people haven’t done the work internally to understand that we’re all on our own journey to better ourselves. Instead of them learning from you, they’d rather scrutinize or wait for an opportunity to cut you down.

I’m not perfect at all, I’ve made mistakes. I haven’t always been a positive influence. I’m young and still figuring life out, but you’ll know when it’s genuine intervention versus an attempt to sabotage you.

I pray for these people truly because it’s deeper than me and what I’m doing. That is an internal struggle for them. If seeing me shine makes you insecure about your own self, then perhaps you need to reflect on why that is the case.

  1. The person you were versus the person you’re becoming – what is your stance?

Two different worlds honestly. When you hear of someone who has defied the odds, you’re only given the starting and finishing point, but not the gray area – everything happening amid becoming.

You will endure challenges on different levels. You will have to step out of your comfort zone. You will have to push harder all while maintaining consistency. It’s like the seasons, everything comes, goes, and returns – whether in a renewed form or in new packaging entirely.

I look back on my past and have mixed emotions but overall, I am grateful for how far I’ve come as both a creator and a person. My beginnings were humbling.

In grade school, you couldn’t even give me a cookie to speak in front of a group of people. My fear of public speaking was that high.

But now? I can do that without any issues, even when I don’t feel like doing so. It’s trusting in myself and the entity above me, knowing everything I’ve endured wasn’t to break me but to mold me into the leader I will soon become.

  1. What could the scene expect from you in 2026?

Well, it goes back to the second question. I have several projects that I will be coming out with that’ll exceed everyone’s expectations from both a quality standpoint and an emotional one. Just know I won’t be holding anything back.

I’ll be celebrating twelve years of my career in October 2026, and I will take everything I’ve picked up throughout my journey to make that knowledge felt. The world will see all aspects of me, even the ones I’ve kept hidden. Now, I do understand what I will say won’t please everyone.

I anticipate a lot of discourse around what I am about to do. But true art gets people to feel and contemplate – even if they don’t agree. I am truly stepping into my own voice which is something I’ve struggled to find for a while.

I always felt like I had to be in someone else’s shadow, but The Most High has been showing me the opposite. I’ve solidified my place in this game and that isn’t going to stop. I’m always thinking long-term.

It’s a chess move.

  1. What is your ultimate goal?

Peace, solitude, and freedom. Vibes of being rich enough to buy land, build a ranch, and becoming a homesteader since I feel extremely connected to my indigenous ancestry on top of being fed up with societal antics. I truly opt for a simpler and purposeful life. The riches and recognition will come of course, but it’s imperative I don’t let that consume me whole.

It’s easy to get lost in the shuffle and lose sight of your true purpose, which I can’t lie – I’ve been on the fringes of. I think it’s exhausting as well. Whoever said this journey was going to be rose tinted? You just need a break from it all so you can recharge.

True growth happens in the recovery phase. Constantly overextending yourself will only deplete you further and you won’t be able to get anything done. I still want to give back to future and preceding generations alike.

One day, I look to create an artist development collective where we can have up-and-coming artists or even seasoned ones alike to touch up on their skills, becoming more comfortable with performing, and monetizing their content. It’s not a label. I don’t desire to be a boss and tell others what to do. I just want to foster other leaders so they can guide in their own way.

There is a lot I had to figure out on my own and these children don’t have that same opportunity. It’s not their fault. That’s why those who are on the frontline; we must step in and continue to pass the torch. I feel like we all play a role in keeping freedom of expression alive, whether we’re the ones doing the creating or simply consuming what we observe. It takes a village.

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